Maximum in-store impact? This is how it’s done!24 October 2018
Making your brand or product stand out in a store is hard. It can be challenging to decide which point-of-sales display you need to get the return you are looking for. To help you achieve just that, we listed ten tips and tricks for effective in-store branding and marketing. It’s your time to shine!
1. USE BOLD COLORS
It’s always a good idea to use your brand’s primary color for point-of-sales displays. If you’re lucky enough to have a bright or bold one in your branding – go all out!
2. BLOW IT UP!
Time to set the mood. Larger-than-life products and other brand-related items are highly recognizable and will help charge your brand, leading to higher brand awareness and an increase in sales.
3. DON'T FORGET THE HOLIDAYS
In the mood to party? Design your point-of-sales display to match an upcoming holiday, like Christmas. Jingle all the way!
4. BE FREE!
Freestanding units are often overlooked in the quest for a suitable point-of-sales display. However, they are more versatile than other types of displays and allow for a more creative approach.
5. MAKE IT DIFFERENT
When in doubt, switch things up. Displays that look a bit different attract shoppers just because they stand out from the crowd. Guaranteed attention for your product! Little side note, however: keep in mind that displays have to be easy to maneuver around a store. So that impressive five-story construction? Might want to reconsider.
6. THINK OUTSIDE THE BOX (LITERALLY)
Boxes not your kind of thing? Don't worry, we have dump bins too. These handy displays can skyrocket your product sales by increasing the likelihood of impulse buying. Also, they show off the product in a new and exciting way. Win-win!
7. ADD VALUE
Include a tear-off coupon, which can be used immediately (such as a buy-one-get-one offer) or later to promote future sales of the same product. If your point-of-sale products work with other products located on shelves, include a coupon for those.
8. MAKE IT INTERACTIVE
QR codes and augmented reality allow customers to interact at the point-of-sale display using their mobile devices. You might, for example, print a QR code on your point-of-sale display that takes customers to a video that offers more information and a better sales pitch.
9. CHOOSE WISELY
Choosing what type of POS displays you want in your store can be the hardest part. From display cubes and dump bins to counter top units, it’s important to know exactly what you want the consumer to feel when making the purchase. For example, dump bins strategically placed before the point of purchase can be used to promote sale and bargain items – whereas display cubes and posters are more likely to be used for promotion and to help customers visualise a brand new product in store.
10. MAKE THE MOST OF THE SENSES
Different senses and sounds can increase the sales of a variety of products and can be used as an alternative way to utilise your POS display stands. Being able to touch a product can double the sales of an item – involving the senses in this way can build trust amongst the consumer and brand. They know exactly what they are getting, and are therefore much more likely to make the purchase.
With in-store marketing, the sky is the limit. Don't be afraid to try something new and unexpected. It might just attract those new customers you were looking for all along. Your Gemaco account manager would be very happy to help with the design, production and distribution of your next point-of-sales materials!